Adaptive Web for: Comida Kraft, Kraft Canada, and Kraft USA
Consume. Consume one the largest online recipe collection sites in the world. Consume the ability for all of Kraft's sub-brands to be able to market effectively within a new digital home. Consume the food? Maybe, but read the label first. Shifting all of KraftRecipes.com and ComidaKraft.com content onto a new platform was the play. The result was a formidable beast that took into account a completely authorable environment, language translation, content variance, sub-brand inclusion, and marketing needs. That isn't no Jive Turkey.